Social Media: What Matters to YOU?

Do you find yourself sometimes overwhelmed by social media?  Are you getting ever closer to the moment when you scream “Calgon, take me away!”  (Yes, I’m a child of the 80s!)  Do you have trouble keeping up with all aspects of the constant stream of information??  If you’ve answered “yes” to any of these..know this.  You are not alone!  I’m right there with you. Maybe you feel like social media has taken over your life?  Has it? Do you need to discover what matters to YOU?

What Matters to YOU?What matters to YOU, Social Media, Kyle Jones

We have smartphones, laptops, tablets, desktops, televisions, radios, telephones and much more providing a constant influx of information. Content varies from pictures to prose…from status updates to Twitter streams…from news to views.  We often curate, categorize and cultivate this content which we consume – often constantly.  We respond to blogs and LinkedIn groups.  We update Facebook and make sure we don’t forget Google+ OR we might reverse and update Google+ while making sure not to forget Facebook.

It’s hard to keep up with it all.  That is, unless, there is a plan….a process…a SOCIAL MEDIA process.


Knowing Your Networks

Are you guilty of trying to do it all in regards to social media? I was guilty of this but that quickly changed. It took several months – maybe a year – for me to realize that every social network wasn’t for me. Did learning about different social media sites increase my own knowledge of social media? Yes, of course. Did the time spent on social sites not specifically designed for my purpose/interest divert and distract from learning more about the sites tailored to me? Yes, of course.

As an example, let’s say someone registers for Facebook and Behance. This person is not artistically inclined and isn’t interested in creating and/or viewing the works of others. He/she is, however, interested in communicating with friends and family.

Which one matters to the person in this example? While the example may be oversimplified, the point is clear. You must decide what matters to YOU!


Choosing Social

I suggest the following when choosing a social network:

  • Know about the network before registering. What is the network’s purpose? Who are the target audiences?
  • Will you use the network? What is YOUR purpose for using the network?

I suggest the following regarding your current social networks:

  • Make a list of all social media accounts.
  • Sort the accounts by date of last login (if you can remember).
  • Determine which accounts are not used and, if appropriate, chose to close.
  • Determine which accounts you wish to keep.
  • Schedule time – a set amount of time – to enjoy these accounts making sure to adhere to YOUR schedule and lifestyle.

NOTE: I did not offer specific suggestions regarding scheduled social media time for one reason. Each person is different and, because we are different, wouldn’t our schedules be unique?



What Do YOU Think?

It all depends on YOU and what matters to YOU.

What do YOU think?


Twitter, HR to Who, Kyle Jones, @kylemj6977

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