It’s a fact: Writing a blog can be hard work. For me, finding the right topic can sometimes be difficult and I am certain I am not alone. It could be said that the post will write itself, but this may only be true IF the topic is right. It’s a feeling – a gut instinct – when we know that our topic and our inner voice are aligned. This post’s purpose is to share a tool I sometimes use – Hubspot’s Blog Topic Generator.
Hubspot’s Blog Topic Generator
Need an idea for a blog post? Hubspot offers help via their Blog Topic Generator. Simply enter three terms (nouns are suggested) and voila – topics.
As an example, I’ll use the following:
- Science Fiction
Did it return Doctor Who related topics? No, but it DID give five solid leads (see images).
Hubspot is known for being a great tool – actually an assortment of tools and services – for websites. Their About Us page states:
RAISE YOUR HAND if you know a business that would like more visitors to its website, more leads for its sales team — and more customers to fuel growth. Chances are your hand is up. We all know businesses that want to grow. There are millions of them.
The site continues by offering insight into how they created the first integrated Internet marketing platform:
People have transformed how they consume information, research products and services, make purchasing decisions and share their views and experiences. The customer is more in control than ever — and tunes out traditional sales and marketing messages more than ever. Yet businesses still rely on the same sales and marketing playbook they have used for more than a decade. This mismatch in buyer behavior and company tactics is what led Brian Halligan and Dharmesh Shah to start HubSpot in 2006 and create the vision for the inbound experience.
It is appropriate to state that I have never used Hubspot as a paid customer and am not receiving any form of payment for this post. As stated above, my goal is to share this tool with you, the reader.
What method do you use when drafting blog post ideas?