We are our logos. The images we choose to use are a representation of ourselves – our brands – to everyone we come in contact with online. And, should we choose to use them in print, they come in contact with even more people. They are a representation of our personal brand.
We Are Our Logos
When you think of an iconic logo, what companies come to mind? (Think of a few.)
For me, I quickly think of:
What do these brands have in common?
- They evolved.
- They remained consistent to the branding.
- Someone at the company used the brand’s vision to create consistency.
This is not to say that a brand’s logo should not be revitalized – if needed. Let’s use Apple’s original logo as an example. Could you image it – with all the intricate detail – working for a tech company in 2015?
While their logos have changed over the years, they have remained true to the concept. They don’t experiment for the sake of experimentation and, when they do, they do so for a reason.
When you change something – change it for a reason.
Thoughts Behind A Logo
What is a logo?
According to Wikipedia, a logo is:
a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
Design is also fundamental in a successful logo. Above all, it should be professional. Yes, it can mean something to you, as I describe below regarding my own, but it should – above all – be professional. Plainly said, it should look good.
Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
Color plays a part in logos. For example, Coca-Cola’s red is often associated with action and buying. Constantly changing the color of your logo – without purpose – limits the logo’s effectiveness.
Color is a key element in logo design and plays an important role in brand differentiation. The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection. In addition, we tend to acquire various color connotations and color associations through social and cultural conditioning, and these play a role in how we decipher and evaluate logo color.
A logo needs vision. I recently read an article on the Hubspot blog. This article, How to Create a Logo: Designers Give a Look Inside Their Process, was written by Lindsay Kolowich. In this article, Kolowich states:
Even though they’re often just small images, logos carry a whole lot of meaning — and designing one comes with a whole lot of responsibility, too. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand.
My Own Logos
When I began this blogging journey and created the HR to WHO concept, I wanted a logo that meant something to me. Why? If it didn’t mean something to me, it wouldn’t work. It wouldn’t be consistent as, most likely, I would tire of it…change it…revise it…change it.
I made something that worked for me.
Elements of my the HR to WHO logo
- Blue – The color blue was essential as it represented the blue of the TARDIS. On the other hand, blue is often used as a corporate color – lighter than what the shade used – but still blue.
- Circle – The inside walls of the TARDIS were decorated (for the most part) with circles from 1963-1989. Those have returned to some degree for the redesigned TARDIS interior throughout 2005-present.
- Grey – The color represented the black and white episodes. This made me think of classic/aged looks when looking at the logo.
- Fonts – I chose Impact for the “WHO” and Times for “HR to”
A few years later I wanted something to signify me. Another aspect of “me” was my love for comic books. I used this as my outlet and a way of speaking to a larger audience. This gave me the idea of using my initials enclosed in a speech bubble.
2015 Redesign of HR to WHO
I chose to redesign the HR to WHO logo earlier this year. As I moved into a new chapter, I thought it was time to move the HR to WHO logo into different territory. I also wanted to align the two logos and did so by changing the font to mimic that used by the KJ logo. I kept the colors and the circular outline.
How do YOU Brand?
Each one of us comes from a different background and with different experiences. Those add to the mix that creates our personal brand and the logos we make reflect back to us. If you’ve decided to use a personal logo on your website or blog, think about the information above. There are great programs (many for free) that can design a logo for you. If you don’t have the software to make something that looks good, find a friend or someone who can do it for you. The last thing you need is to use something that looks poorly done.
Do you agree?
This is the first in a series on the topic of personal branding.
Ford Logo – http://static.neatorama.com/images/2008-02/car-logo-ford.gif
Hubspot Article – http://blog.hubspot.com/marketing/creating-logos-design-process