Social Media trends change daily. We live in an age when the next revolutionary tool is right around the corner. Today’s newest tool or feature might be obsolete tomorrow. What does this do? It creates the need to regularly test how we do things and make sure we’re doing them correctly. What follows are five web and social suggestions for bloggers – or anyone interested in social media and websites.
I’ve spent a bit of time in 2013 researching things across the social media and blogging information superhighway. Honestly, I’ve only scratched the surface of the wealth of available information; however, I’d like to share some of the lessons that were standouts.
Website Layout & Design
Bloggers (and businesses) should consider a responsive layout that optimizes the viewing experience regardless of the device. Trends show that business users increasingly use mobile devices to get access to content leaving those without responsive websites at an immediate disadvantage.
Making our web sites recognizable from the crowd is important when the crowd is huge. One way to do this is to invest in a premium theme. I have a membership with a premium WordPress themes provider, Elegant Themes. While this works for me, there are many more out there that may work for you. Choose what works.
I should mention that many of the free themes are great but come without some of the bells and whistles many need.
All images uploaded to your site should to be SEO optimized. This means that your images shouldn’t be generically named but should include your name.
(Ex: IMG001.png vs. YourSiteName_product.png) WordPress easily provides the ability to add both ALT tags and image description which will help in Google ranking. Also, size matters with pictures!!! Make sure you optimize your pictures before uploading since large file sizes could negatively impact your site’s load time.
Make your content relevant. Be you but be consistent.
Bloggers should strategically post to social networks that will generate the most traffic back to your site. For example, you have a new post. This needs to be added across social media – especially Pinterest.
When it comes to e-commerce, Pinterest saw the most action with 44% of all e-commerce based shares. Facebook still showed good numbers with 37% of the shares and Twitter fell far back with only 12% of e-commerce shares. In contrast to e-commerce data, Pinterest (20%) fell below Facebook (40%) and Twitter (30%) when looking at sharing from media and publishers.
Bloggers and employees writing content for companies or organizations should be active on Google+ and be registered for Google Authorship. One advantage of GA is having your picture appear next to your articles in search results.
Follow the instructions below* to register for GA:
You can link content you publish on a specific domain (such as www.wired.com) to your Google+ profile.
Make sure you have a profile photo with a recognizable headshot.
Make sure a byline containing your name appears on each page of your content (for example, “By Steven Levy”).
Make sure your byline name matches the name on your Google+ profile.
Verify you have an email address (such as email@example.com) on the same domain as your content. (Don’t have an email address on the same domain? Use this method to link your content to your Google+ profile)
All content should be strategically created/circulated with the intent to draw the reader/viewer back to your site. It’s this simple.
What about you? What have you found that works for you?
Click here to read more information about sharing across social media by visiting the marketingland.com post.
Image of Sharing Types courtesy of Marketingland.com.
* Instructions provided by Google Authorship.